• The Heroine Project

Jean Buckham: The gin connoisseur

Updated: May 13, 2019

Jean Buckham @jeanbuckham1 is the founder The Gin Box @theginboxsa , the first South African craft gin club which delivers local craft gins, together with tonics and gourmet snacks through a monthly, bimonthly or quarterly subscription service. Jean tells us that she has always worked in retailing in some or other form throughout her life - initially at a corporate and eventually through her own businesses, The Gin Box being the latest. She has always had a love for gin, but it was when her father-in-law showed her an episode of Dragon’s Den, in which a craft gin subscription business was punted, she felt she had found her calling. And so, eight months ago, The Gin Box was born, allowing South Africans to sample some of the over 135 craft gins the country has. Jean had some steep learning curves when the business started and had to learn to market using social media and more recently does work together with the Department of Trade & Industry to promote SA gins internationally.

We are inspired by Jean’s creativity and innovativeness in combining her love for gin with her love for retailing into a successful business. Jean says being a working mother with a very demanding new business, she sometimes finds herself wondering if she is being a neglectful mother to her four kids and her husband as people are very judgemental of working mothers and unfortunately she sometimes allows this guilting to get to her, which is hard.

Featured artist: Ilse Lewis @ilse_xx


The Heroine Project © 2019 

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