• The Heroine Project

Lethabo Motsoaledi: The design thinker

Updated: Apr 23, 2019

Engineering graduates and design thinkers Lethabo Motsoaledi @miss_motsoaledi and Matthew Westaway @matt_westaway are the joint CEOs behind the disruptive intelligence innovation studio, Motsoaledi & West.

They launched their original venture, 3D Power, a product development company, straight after varsity as they believed there were various inefficiencies that could be solved with marketable products. After being introduced to design thinking through the D School, they soon realised that products that did not place the customer at the centre and solve a specific need, are less successful. Eager to share their experience with the rest of the world they launched their new venture, Motsoaledi & West, an innovation studio, challenging the status quo and helping their clients better satisfy their customers’ needs. Some of the innovation solutions they have come up with are The Hourglass Project, an interactive tech-enabled art piece that helps corporates encourage and track participation in Employee Volunteerism Programmes through an Internet Of Things platform and Hello Baby 3D Prints, enriching expectant mothers’ experiences by providing the tangible memory of a 3D-printed ultrasound

Lethabo is keen on inspiring women in tech and feels that men have been raised to be go-getters whilst women still need a push. According to her women need to put themselves out there and undo the years of learning to be quiet.

We are inspired by Lethabo’s story because she had the drive, passion and go-getter mentality to start a business straight after varsity but also the guts and insight to pivot her original business idea to ensure continued success.

Lethabo tells us that she has been a vegetarian for the last 10 years even though she hates vegetables and is allergic to fruits, gluten and many other foods. “So I eat the same meal everyday - a gluten free margarita pizza.” Featured artist: Stefania Origgi @stefania.origgi


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